**SOFTlab**

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Short Film for New Practices New York | 2010
CHROMAtex.me photo:Alan Tansey | 2010
R&D:azzle for the Creators Project Photo: Alan Tansey | 2011
SOFTlab featured on the cover of Frame | 2011
POLYP.lux Installation for Flash:Light Photo: Alan Tansey | 2011
Projection on the New Museum curated by Nuit Blanche | 2011
OVERLAP Installation photo:Jessika Creedon | 2009
Detail of a podium designed and fabricated for the GAUD Exhibiton - Pratt | 2008
Real time green screening| 2011
Prototype for _____________ | 2011
SOFTlab | 2007
Still from Shizuku - Video produced for LE:60 Film Festival | 2008
GAUD Exhibiton - Pratt photo:Jessika Creedon | 2010
PETAL Lighting photo:Alan Tansey | 2010
CHROMAesthesiae photo:Alan Tansey | 2010
pAlice for SYSTEM:SYSTEM photo:Alan Tansey | 2009
R&D:azzle for the Creators Project Photo: Alan Tansey | 2011
GAUD Exhibiton - Pratt photo:Jessika Creedon | 2010
(n)arcissus for NODE10 photo:Marius Watz | 2010
CHROMAesthesiae photo:Alan Tansey | 2010
Production Still for Projections on the New Museum | 2011
R&D:azzle for the Creators Project Photo: Alan Tansey | 2011
pAlice for SYSTEM:SYSTEM photo:Alan Tansey | 2009
POLYP.lux Installation for Flash:Light Photo: Alan Tansey | 2011
OVERLAP Installation photo:Jessika Creedon | 2009
CHROMAesthesiae photo:Alan Tansey | 2010
NOOKA display Photo: Alan Tansey | 2011
llumination by Michael Somoroff. SOFTlab produced all of the digital content for the immersive environment | 2008
Laser Sintered Bling | 2007
CHROMAtex.me photo:Alan Tansey | 2010
San Gennaro North Gate | 2011
pAlice for SYSTEM:SYSTEM photo:Alan Tansey | 2009
CHROMAtex.me photo:Alan Tansey | 2010
San Gennaro North Gate | 2011
Detail of Cinch Table | 2007
Screen Wall photo:Alan Tansey | 2009
Fabrication of custom display for NOOKA | 2011
CHROMAesthesiae photo:Alan Tansey | 2010

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DESIGN

CUSTOMIZE

CHANGE

We were born geeks, but live for design. The studio was created as a place to incubate ideas. We believe the foundation for any good design is a great idea. For us, a good idea does not discriminate between any medium or any type of project, it just works for everything. Our studio would love to help you nurture, expand, and grow that idea!

Our approach for every project, from a piece of furniture, to a website interface, to a brand, is to design it to be customizable. We even think the design and production process should be customizable. We see this potential in every client and project. It is our ability to move fluidly between various mediums that allow us to create an extremely fertile environment for potential ideas to grow.

Everything Changes! Our studio was founded with the idea that design should allow for change. Projects should be designed with the potential to adapt and grow. Because today's projects appear in so many environments and mediums, we feel that this potential should be accounted for from the beginning. We like projects with personality, but we like projects that talk back even more.

hello@softlabnyc.com | 212-481-5759 | 34 West 27th Street New York,NY - 10001